PROJECTS
A collection of mock-ups, class assignments,
and internship tasks.
e.l.f X ISU World Figure Skating Championship
Project, Packaging, Rebrand
This conceptual collaboration between e.l.f. Beauty and the ISU World Figure Skating Championships blends performance skincare with the elegance and intensity of competitive skating. I developed a cohesive product collection including renamed hero items, custom packaging, and campaign messaging.
e.l.f beauty
Jane Owen PR
Contributing Content
Here are some pieces I wrote while interning at Jane Owen PR. Some clients I wrote on behalf of include celebrity hairstylist Sally Hershberger, TV interior designer Tracey Metro, dating app RadarQR, and Pasta Negra (2025) filmmaker Jorge Thielen Armand.
Book Covers & Back Copy
Original Concepts & Remade
A curated collection of original book cover designs—spanning both fiction and nonfiction—each paired with a custom-written synopsis to bring the concept to life. Also included is a reimagined series of classic titles, redesigned with cohesive duotone visuals to form a unified, original collection.
Urban Outfitters
Marketing Plan
In my Social Media Marketing course, I developed a comprehensive marketing plan for Urban Outfitters, focusing on enhancing brand engagement and driving sales through digital platforms. The project involved in-depth market research, audience analysis, and content strategy development tailored to Urban Outfitters' target demographic.This assignment strengthened my ability to create strategic marketing initiatives that align with brand identity and consumer behavior.
UO
Maruchan Ramen
Email Newsletter, Pop Up Ad, Landing Page
As an assignment for a past Copywriting for Print and Web course, I was tasked with creating copy for Maruchan Ramen. This project includes one email newsletter, one website pop up ad, and one landing.
Flowers for Him & Her
Print Ads
As an assignment for a past Copywriting for Print and Web course, I was tasked with creating copy for two print ads for flowers.com.uk. One ad had the concept of "Flowers for Her" while the other was "Flowers for Him".
Dove
OOH Ad, Sq. Banner Ad, Instagram Post
As an assignment for a past Copywriting for Print and Web course, I was tasked with creating an OOH ad and a medium square banner ad for a beauty brand of choice. I also created an Instagram post to support my campaign of "100% YOU".
Crayola's Garden
Limited Edition Concept
This is was a small class assignment on creating a 24-color limited-edition Crayola collection.
Visit Delaware
Post Cards & Instagram Posts
As an assignment for a past Copywriting for Print and Web course, I was tasked with creating a couple postcards to be "sent" as a way to market Delaware as a new go-to travel destination. I also created a couple Instagram posts for local restaurants in Delaware.
What Happened Last August
Book PitchPower Point
For my Media and Children class, we were tasked with creating a PowerPoint pitch for a made up book, TV series, or movie directed or children and/or teens.
